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Business Strategy with Hirav NOVEMBER 13, 2026 | The Indian Eye 42

Want to Move Forward in Life?

Give Your Parents Pocket Money Every Month

When you willingly take on a new responsibility, you often develop a stronger desire to
earn more, increase sales, and explore new opportunities

Make It Automatic
Set up a standing bank transfer to
your parents on the same date every
month. When the amount leaves your
account automatically, it becomes a
commitment rather than a choice.
Your business then has to rise to meet
it, and that quiet pressure is often what
restarts growth.
Frequently Asked Questions
My parents are financially secure.
Should I still do this?
Yes. This is not about financial
support. It is about responsibility, grat-
itude, and personal growth.
HIRAV SHAH
My income is still limited. What
any entrepreneurs and busi- should I do?
Start with whatever amount you
ness owners share a com-
Mmon concern. Their busi- can afford. The amount may be small,
but consistency should be non-nego-
ness stops growing after reaching a Business growth does not always begin with a new strategy, new technology, or new invest- tiable.
certain level. New opportunities seem ment (file photo) How can this impact my business?
limited. Income remains stagnant. When you willingly take on a new
They stay busy, but meaningful prog- responsibility, you often develop a
ress becomes difficult. Imagine a retailer who decides to Many people do not work harder stronger desire to earn more, increase
In many cases, the problem is not give ₹5,000 every month to his par- simply to earn more.
the market. The real problem is that ents. He begins asking himself where But when responsibility increas- sales, and explore new opportunities.
Conclusion
the hunger to earn more has slowly that extra income will come from. As a es, the hunger to earn more often in- Business growth does not always
faded away. result, he starts looking for five or ten creases automatically. begin with a new strategy, new tech-
When no new responsibility is additional customers every month. Business Tips
added to life, people often become A consultant decides to set aside • Set aside a fixed amount every nology, or new investment.
• Sometimes growth begins with a
comfortable. What they are currently a monthly amount for his parents. month in your parents’ name. new reason.
earning feels sufficient. The urgency He begins thinking about launching • Create a customer acquisition goal • The habit of giving your parents
to acquire new customers decreases. a new service to generate additional specifically to generate that addi- pocket money every month may
The desire to experiment with new revenue. tional income. not transform your business over-
ideas fades. The willingness to take An entrepreneur decides to in- • Commit to increasing that amount night. However, it can transform
risks becomes limited. crease this amount every year. To every year. your mindset.
That is why there is one simple yet make that possible, he starts focusing • Launch a new service, product, or
powerful exercise worth considering: on new marketing initiatives, better marketing initiative to support high- • It reminds you that you are no lon-
ger earning only for yourself. You
Start giving your parents pocket systems, and stronger business strat- er earnings.
money every month according to your egies. Every month, ask yourself: “What are earning with a greater sense of
responsibility.
capacity. Let us be clear about one Whether the amount is small or have I done differently to support this • And when the reason to earn be-
thing. This article is not about wheth- large is not the point. The point is that additional responsibility?” comes bigger, the ability to earn
er your parents need financial sup- you are giving yourself a reason to Today’s Exercise often grows as well.
port. Your parents may be financially earn more. In business, hunger is of- Take a sheet of paper and answer Because there is one simple rule
well established. They may earn far ten one of the strongest drivers of suc- these three questions: in business: The greater the respon-
more than you do. They may not even cess. The day a person feels that what • How much can I comfortably give sibility, the greater the potential for
be willing to accept money from you. they currently have is enough, growth my parents every month? growth.
But this is not about money. This often begins to slow down. But when • How many new customers or how
is about responsibility. new responsibilities enter life, new en- much additional revenue will I need
The moment you allocate a fixed ergy often follows. to generate that amount? Hirav Shah is the Global Business
amount every month in your parents’ This is one reason why many suc- • What three actions will I take in the Strategist, Game Changer, and Author
name, a new mindset begins to devel- cessful entrepreneurs continue taking next 30 days to increase my income? of 19+ books—trusted worldwide for
op. You are no longer earning only for on greater responsibilities. They un- This exercise will force you to validating big decisions of entrepre-
yourself. You now have an additional derstand that responsibility pushes think about growth rather than ex- neurs, sportsmen, and entertainers.
reason to earn more. people to grow. penses. Email : Business@hiravshah.com

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